Google Trends is known to normalize search data and then make comparisons between the terms much more efficiently and easier. In this article, I will be discussing what Google Trends are and other things related to it.
Keep reading till the end to find out more information about the same!
About Google Trends
Google Trends is a very popular search feature that shows the popularity of a particular search term in Google. One can view whether a trend is declining or on the rise. It also shows related queries, related topics, and demographic insights – for helping people better understand the trends of Google.
It has the following four sections on it – interest by subregion, interest over time, related queries, and related topics.
Top Features Of Google Trends
Here is a list of the top features that Google Trends poses for people who utilize it:
Searching Niches
Google Trends is a very effective tool for searching for a unique niche. Whenever you are looking for any new niche, you would want to make sure that you are setting the filter to “2004-present” so that you can analyze whether the demand and popularity of a keyword are increasing or decreasing. This will aid in seeing the seasonal trends as well.
Keep Your Content Up-To-Date
Creating blog content is positively going to aid your business. It would even help in generating brand awareness. Hence, you can try creating a blog for your website which will effectively lead to growth in your business. If you are always in check with the trends then that would effectively mark your business as relevant and make it stay that way till the keyword you target is trending.
Performing Keyword Research
Keyword Research is a very important thing to be done when you want to stay relevant online. Effective keyword research will keep you informed about the trends and make you stay ahead of the competition.
Whatever the main keyword you are targeting, you also need to search for related queries and target them as well – be it for optimizing the name of your products/services or even for including them in your blog posts.
Get Relevant Product Categories In Related Topics
If you have a niche store that focuses on t-shirts. After owning that niche, you might be interested in expanding even more into your other verticals/related products. Hence, instead of only selling t-shirts you might want to expand it to selling – pants, accessories, and other fashionable pieces.
Get To Know About Seasonal Trends
Seasonal trends are also known to play a great role in the success of a business. Throughout the year there are going to be dips and peaks in products and services, which are going to affect your monthly sales. During the peaks/highs, you might want to start by staying ahead of the competition by boosting your sales in full force.
During the dips, you have to think about selling related products to your main niche.
Monitor Your Competition
There’s also a Google Trends Compare feature which aids in keeping track of the competitors and seeing how well their content is performing. With the help of this feature, you will be able to compare about 5 search terms. When your brand starts getting a bigger audience, you can use the Google Trends feature for comparing and always ensuring that you always stay a step ahead of your competitors.
If you find that certain competitors are performing well ahead of you, then you can analyze their marketing channels to understand how you can improve.
Follow Trends
Google Trends’ homepage is going to show you the trending searches. These are essentially the hottest topics that are in demand by users. The tool allows you to make searches of the daily trend. You can even search by country and get real-time search trends.
Get Topic Ideas By Region
Another interesting element of Google Trends is that it helps you in finding niche topics that are currently trending in your region. This will help you in getting a local audience and increase your chances of discoverability in your region.
FAQs
Here is a list of some of the most frequently asked questions regarding the topic:
- Is Google Trends a website?
A: Google Trends is a search website that analyzes the popularity of the top search queries in Google searches across various languages and regions. The website makes use of graphs for comparing the search volume of various queries over a while.
- What does a 100 indicate on a Google Trends website?
A: If a search term depicts a value of 100 then that means it is of peak popularity.
- Who originally should use Google Trends?
A: Google search trends are very useful for marketers. For instance, if you run a seasonal shop or a business then you will want to amp up your marketing efforts for when the search terms related to your products become popular.
- Is Google Trends important for marketing?
A: Google Trends is extremely relevant for marketing. It helps marketers in getting a hang of all the relevant keywords and topics.
By getting to know which the marketers would be able to jump in right on trends and generate more traffic that way. This would lead to the business generating more leads.
To Wrap It Up!
Google Trends can provide you with the right insights which are needed to make your business grow.
If you haven’t incorporated the active practice into your daily business practices – then I would suggest you try it already.
That was all for information regarding Google Trends. Thank you for reading up till here. I hope you found the information helpful.
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