What Is SEO? What Are Its Different Types?

There are a lot of factors to consider when thinking about implementing SEO. It is not a single thing but is rather an umbrella that encompasses a lot of other things and technicalities under it.

In this article, I will be discussing the basics of what is SEO and the different types of it. Keep reading till the end to find out more information on what is SEO.

What Is SEO?

What does SEO stand for? Well, “SEO” is the popular abbreviation of the term “Search Engine Optimization”. The goal of it is to boost the visibility of a company online, in the online search results that appear in search engines.

As a result of which, these efforts are known to drive even more visitors to a company’s website. This directly increases the chance for the company to get more leads and generate peak sales.

Types OF SEO

Here is a list of some of the most popular types of SEO techniques that are used by businesses present out there:

1. On-Page SEO

This is the kind of SEO that almost everyone is familiar with. On-page optimization includes all of those things that the readers are going to see when they visit a website. For the majority of the part, it only refers to content.

An effective form of SEO (On-Page) refers to informative and high-quality content. They are not even just slightly informative – they are SEO-optimized content, that is also going to rank well and would have the vital information that fulfills the needs of any user’s search intent.

Some of the key aspects of On-Page SEO are:

Keyword Research
Meta Descriptions and Title Tags
Content Optimization
Heading Tags
URL Structure
Image Optimization
Internal Linking
User Experience
Schema Markup

Tip: Just a few sections before I answered on what is SEO. If you missed out on it then you can go back and give it a read.

2. Off-Page SEO

Defining Off-page SEO is albeit a bit difficult. If anything it refers to link building as a part of optimizing. It forms a huge part of SEO as well and is also one of the most difficult to maintain.

Getting links on your site would aid in bringing visitors and would also show Google that people around the internet positively value your content.

Getting links from authoritative sites would be all the better in boosting the reputation of a company and its sites. If there are people talking about the content that you provide on your site then that would positively impact your authority and reliability of the content that you might be providing.

Some of the key aspects of Off-Page SEO are:

Social Media Engagement
Link Building
Content Promotion
Influencer Outreach
Online Citations and Directories
Brand Mentions
Online Reputation Management

3. Local SEO

There are a lot of steps that need to be made sure of – before opting for local SEO.

An example of it would be, ensuring that one has claimed their Google “My Business” Page that would make sure the address, phone number, name, reviews, and other related useful information that would be prominently displayed on the search results and even on the Google Maps.

These listings also need to be optimized with descriptive information, good photos, and real reviews from customers.

One would also need to make sure that their contact information is aptly highlighted and displayed with something known as the “schema markup” so that the search engines know where that is.

Some of the key aspects of Local SEO are:

Local Content Blog Publishing
Responsive Site Design
Site Schema Markup
Online Reviews
Local Link Building
Local Citations and Directory Listings
Google My Business Registration
Local Keyword Research

4. Youtube SEO

Youtube SEO is considered a niche type of optimization, but nonetheless, it can positively make a great difference in the amount of traffic that a company would be getting.

There are many people out there who wouldn’t realize that the platform of Youtube is considered one of the most popular forms of search engines. Ranking for a popular search in the said platform would be absolutely considered gold.

Doing so is not that easy though! There’s a lot of work that needs to be put in to get it done though. The video content that you post here should be positively informative as well.

Some of the key aspects of Youtube SEO are:

Video Title Optimization
Collaborations and cross-promotion with other YouTuber
Right Tags and Thumbnail Optimization
Video Description
Video Promotions
Publish with proper Captions and Transcripts

Tip: What is SEO marketing? Well, SEO marketing is using SEO to sell services and products with the help of posting content in whichever form – and on various platforms.

5. Technical SEO

Some people are known to classify technical SEO as a form of subset which is essentially a part of On-Page SEO. Technical SEO is primarily related to On-Page SEO factors which can really be considered as behind the scenes of how SEO really works.

An instance would be, there are many search engines that give preference to sites that have a responsive design and also on interfaces that suit really well in mobile devices. Another important factor is page speed. If the page is seen loading slowly then the people would automatically click off the site.

Some of the key aspects of Technical SEO are:

Website Performance and Speed
Mobile Compatibility
HTTPS and SSL Certificate
URL Structure
XML Sitemaps
Structured Data Markup
Indexability and Accessibility

FAQs

Here are a few frequently asked questions regarding SEO and its types:

1. Does my business even need SEO?

A: Yes, definitely without a doubt. SEO offers a cost-effective and easy way of reaching great traffic. Your target would be to rank your website organically on search engines. Though it takes a lot of consistency to see results!

2. Why isn’t my website ranking on Google?

A: You need to make sure that you are being consistent with posts and publishings on your site. Remember, it takes time to see results. Your site may be relevantly new and hence why it is not ranking on Google! Try to incorporate SEO effectively to make the content you publish rank.

3. What is a Google Penalty?

A: If you violate any of the Webmaster’s guidelines then that would be considered as a penalty, and your content/post would be taken down.

All In All,

That was all for information regarding what is SEO and the various types of it. Thank you for reading up till here. I hope you found the information useful. Let me know in the comments your thoughts on the same.

What Is SEO? What Are Its Different Types?

What Is SEO?