A crucial part of any Digital Marketing Agency is getting organic traffic. The best way to increase such traffic is by getting better rankings on the platform of Google. In this article, I will be discussing effective SEO content writing.
Keep reading till the end to find out more information on the same!
What Is SEO Content?
SEO content writing refers to the process of writing content with the main goal of ranking first on the Search Engine Results Page. This is only gained by researching the relevant keywords and then creating or optimizing content that would answer the user’s intent.
For instance, Google uses spiders or crawlers which crawl all the content on Google to see what it is all about. During this “crawling” they get to learn a lot about a web page through the help of the language that gets used on it.
Why Is It Important?
SEO writing is mainly done so that the content ranks better on Google. If the content is not optimized, then it will come up on the back of several pages of a search.
Now, you might be wondering why it is so important to get to the first page of the results page. That is because according to stats, the first page gets clicked on by more than twenty-eight percent of the people who are doing the search.
Writing for SEO forms a very important marketing technique because that is a form of a trend that is just going to remain for the whole life of a website.
Tips For SEO Writing
Here is a list of some of the tips for SEO content writing which are going to prove to be effective in nature:
#1 Write For Your Human Audience
You need to know your audience and then write for them. Backlinking is a very important part of SEO. The content which you write must attract enough backlinks from other sites so that it improves its SEO.
If the content that you write sounds too keyword stuffed or robotic then no one would want to link to it ever.
#2 Keyword Research
You need to know how to perform keyword research. That will aid you in determining which one would be the best keywords suited for the content you are writing.
This also includes being able to judge how trendy the main keyword is and how you choose long tail keywords.
Very frequently, the main keywords for any topic have too much competition for the first few places in the results of the search engine.
This makes it very important for the keywords to have a lower search volume.
#3 Understand The Algorithm
You should have a grasp of the current algorithm changes. As Google is the largest search engine, you would need to know how you can bring more traffic to your blog.
Google is known to change its search algorithm so that the pages which are of the best quality get higher in rank. Google is concerned about wanting the results which come up on the search engine to be directly related to the search query. When you understand how Google works, you will be able to deliver effective content which ranks more well on it.
#4 Write Long Content
There was an update called the Google Panda Update which was brought upon so that the longer and more informative content could get properly rewarded as compared to the ones which were shorter in length.
A good tip would be to make content where each page contains at least 1000 words of quality information and content. The pages which are shorter may not have the required complexity for the present algorithms.
Longer content also is known to provide the freedom of providing tables and lists. You would still need to pack a lot of information into each page.
#5 Use Keywords Which Are Relevant
The current algorithms are always on the lookout for common words which accompany the keywords which are being used. This effectively lets the search engine know what the content is really about. It is not necessarily needed to research which accompanying words are to be used. They are more like basic words that the topic would use.
A great tip for SEO content writing would be – if you are not sure about which accompanying words to use, then make use of words that are LSI (latent semantic indexing).
#6 Provide Link To Quality Sites
For information citings, making use of links is a very popular way to show people where the information really came from.
With that being said, also keep in mind that you are not information from low-quality sites. If you do have links to sites that are spammy, then the information you give on your site would be considered spam as well.
The primary goal of search engines is to make correct information available to everyone universally. When you link to high DA sites, you show the sites that you are connected to other useful sites.
#8 Meta Information
Every content needs a meta tag/description. This allows for the search engines to display a short prologue sort to the content which you have created.
You also need to create a title tag that will be displayed as the title of the page, Make sure that this is no longer than seventy characters. This is the maximum number of characters which is allowed by Google. When it comes to the meta descriptions, then they should not be more than 160 characters.
To Wrap It Up,
That was all for information regarding what SEO content writing really is. Thank you for reading up till here. I hope you found the information useful. Let me know in the comments your thoughts on the same.
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