If you are thinking about SEO seriously then you must understand Page Authority and how it affects the overall performance of the website. In this article, I will be discussing what Page Authority is and ways how you can boost it.
Keep reading till the end to find out more information about page authority!
About Page Authority
Page Authority which is popularly abbreviated as PA is a score that has been developed by Moz and predicts how a specific page is going to rank on the SERP (Search Engine Results Page).
The Page Authority score ranges from one to a hundred – with higher scores corresponding to a higher ability of ranking.
What Influences It?
There are a lot of factors to consider when aiming for influencing the Page Authority of a website. Here is a list of some of the biggest reasons which influence Page Authority. They are:
- Links from trusted sites matter a lot. If you get backlinks from the top external sites then that is going to have a positive influence over the authority of your website.
- Your page would need high-quality content. particularly the ones which do not have any spam links.
- Google also factors in the “up-to-dateness” of the information that you have provided. Pages that get updated almost regularly with relevant and updated information get higher authority.
Ways Of Boosting Page Authority
Here is a list of ways how you can boost the page authority of your website:
Create Unique Content
A great way of maintaining a good page score is by creating unique, informative, and niche content. You need to make sure that you are creating high-quality content which is relevant to your brand. You also need to make sure that you are maintaining regularity in posting content online.
If you post a good type of content then it will more likely get commented on, shared, and even liked by the readers. Make sure the sole area you focus on is content creation. When you create content, you need to make sure that the content you are creating is interesting, easily readable, and informative.
Get External Links
External links are also considered to be very important for a wide variety of reasons. For instance, if a website posts a link to one of your sites in its blog posts, then it is generally expected that its audience will be exposed to your brand and its content as well. This is effectively going to bring more traffic to your site as well.
The higher the quality of the sites which provide links to your page the more will the page authority become of your site.
Use High-Quality Images
It is hardly believable, but the use of images has a great impact on the Page Authority. Usage of images that are of original content and not copied from anywhere else can provide your website with a great number of benefits.
Here is a list of a few things which you need to consider when including images in your blog content articles:
- make sure that you’re including images that are more shareable
- the images should the content and make it more readable
- the included images also have a great potential in affecting the SEO
Ways How You Can Boost Topical Authority
You need to have a very solid plan that you have to execute over months or even years to build up topical authority.
Analyzing The Intent
You can get even more of a clear idea of the type of content that you need to produce by analyzing and tracking the relevant keywords. You also need to factor in the search intent and produce the best and most effective content that caters to those search terms. When looking for producing content – aim for keywords with lower difficulty which are still relevant.
Identification Of The Gaps
If you look at the primary and secondary keywords that you use in your content and the way they rank when it comes to the topic of ranking. You need to actively identify keywords that bring in traffic, and focus your writing around those pillars of content – that is going to be a sure-shot way of building up your topical authority.
FAQs
Here is a list of a few frequently asked questions regarding Page Authority:
A: The DR stands for Domain Rating and shows the strength of the backlink of a website as compared to the others on a hundred-point scale.
A: Well, the page authority directly doesn’t represent a ranking factor but rather helps in performing a competitive analysis between various sites. This is focused primarily on the respective sites’ link profiles.
A: The PA and DA are nearly indistinguishable but they do have their differences. The DA score is known to predict the domain as a whole and how well it is going to rank in the SERP. On the other hand, the PA score indicates how well a specific “webpage” might rank in the Search Engine Results Page (SERP).
A: The PA fluctuates all the time. As and when Google changes its algorithm, more information gets put into it – hence it is not a stable factor and keeps fluctuating all the time
To Wrap It Up!
If you have a good page authority then that is ultimately going to help you out with ranking the content that you provide on your webpage.
There are all sorts of information regarding what Page Authority is all about. Thank you for reading till the end. I hope you found all of this information useful and guided you in the right direction.
Additional:
- What Are Google Trends?
- How To Monetize Your Blog?
- What Is Google Search Console?
- What Is Off-page SEO And Why Is It Important?
