Domain rating is a very important metric which eventually is a website performance tracking metric. You must practice publishing an effective form of content so that the overall score gets increased. This would eventually boost the credibility of the site.

In this article, I will be discussing what Domain Rating is and other things related to it. Keep reading till the end to find out more information about the same!

Importance Of Domain Rating

Domain Rating is the measure of the “link popularity” of a website. It is also a measure of seeing how much a certain page gets referenced on the web regarding certain search terms when put on search. 

There are mainly two reasons why Domain Rating is so important in SEO:

1. Understanding The Ranking Potential

If you see that you have the same DR as that of your competitor, you can make use of the various content gap tools which are available out there, and look for the keywords which bring in traffic for them, which you do not presently rank for. If you target them next, there’s a great chance that you would be able to rank for them as well.

At the same time, you also need to be reasonable enough that the target keywords you wish to acquire are reasonable enough! For instance, if your DR is just 20, you cannot go for a website that has a DR of 80. Instead, you should go for websites with lower DRs – so that you get content ideas that are rankable.

2. Link Exploring

There must be a list of hundreds of websites from which you potentially want to acquire a backlink. The DR of these websites is going to help you in determining the ones which are more likely going to cast a much stronger link. It is a general rule to prioritize getting links from big publications. But you also need to remember to target the low-DR links, which are ultimately going to help you in getting a better rank on the search engine results pages.

You May Read Also: What Is Page Authority?

How To Calculate It?

This DR is specifically more of an Ahrefs metric which shows the relative strength of the backlink profile of a website. 

The DR is mainly calculated between websites. The basis on which it is calculated is – all of us search and get domains that have at least one followed the link back to the target domain. Then we look for the number of other domains each of the “linking domains” links towards.

After that, we pass something called the DR Juice from each of the linking domains to the main domain. That particular amount is roughly determined by dividing the DR pertaining to the linking domain by all the unique domains to which it essentially links.  

Best Practices To Maintain Domain Rating

If you want to increase your domain rating in a more meaningful way then you should try out these listed methods to effectively improve the score:

Create Informative And Engaging Content

You need to create content that comes to the general audience. Try to create something which has utility. The content also has to be non-commercial.

People will then be more likely to link to these pages, which aren’t just made with the sole purpose of making money. A great instance of this would be – the reason why it is so hard to get links to the “affiliate reviews” and “sales pages”. 

Pitch To The Authoritative And Relevant Sites

Having people want to link to good content is great but what if people do not know about the existence of your content? This is why you must reach out to sites and pitch them.

There are a lot of ways you can reach out to people. The primary groups of people on whom you should be solely focussing for pitching are – 

• the people who have linked to other articles but on similar topics
• people who have been featured in your article
• the people who have linked their articles to similar topics

Make Use Of Internal Linking 

Internal linking within your own written piece of content is the way to go. Not only is it going to guide people along their customer journey, but it is also effectively going to help you in building up authority. 

Internal linking is going to help the Google search engine in getting to know about the credibility of your website and its content. This would lead to an improved score in building up Domain Rating. 

FAQs

Here is a list of a few frequently asked questions regarding this topic:

To Wrap It Up!

With all that being said, improving your Domain Rating should not be your main goal. Thank you for reading the article up till here. I hope you found the information regarding Domain Rating useful.

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