Researching and getting to know about the organic competitors becomes very important if you want to stand out amidst the competition. In this article, I will be discussing organic competitors and other things related to them.
Keep reading till the end to find out more information on the same!
About Organic Competitors
An organic competitor refers to a website that one is competing against for a position and ranking on specific keywords. It can be for one or many. These direct competitors can be a part of the organic competition. There can also be instances where the competitors are not direct competitors.
Best Tools For Competitor Research
Here is a list of the best tools you can use for performing Competitor Research:
SEMRUSH
SEMRUSH is one of the most popular tools for SEO in the market. This tool has a wide array of useful features for SEM and SEO. It is primarily known for its competitor research and keyword research analysis.
This tool has a Competitor Research toolkit which enables one to identify the main organic competitors and their best-performing pages, traffic stats, organic keywords, and much more.
Serpstat
This is also a very powerful platform that heeds competitor analysis and research. It then provides deep insights into the competitor’s PPC and SEO strategies. This would effectively allow you to always stay a step ahead of the competitors.
This platform offers more than fifty tools for keyword research, rank tracking, content analysis, and much more.
Ahrefs
Ahrefs is another great SEO tool available out there in the market. It was launched back in the year 2012 and was primarily used for doing backlink analysis. Ever since then, this tool has now evolved into a full-grown SEO software that also has integrated features like content marketing and keyword research analysis.
Mangools
Mangools is an SEO suite that has tools for performing keyword research, rank tracking, backlink analysis, and much more. It can also be effectively used for collecting data on your competitors.
Ways To Beat The Organic Competitors
Here is a list of a few ways to beat the organic competitors and stay ahead of them:
Optimization Of User Experience
User Experience is very important to Google. The sites which are optimized for User Experience are known to perform better in the search results. As and when you analyze the competitors for SERP and keyword research, you also need to pay special attention to the ways you can outperform their user experience as well. Below, I will be listing a few of the best UX practices that you can get started with:
- Usage of good linking structures.
- Using high-quality images which have small file sizes.
- You need to include apt CTAs.
- Optimizing the page speed. As you will notice that the pages that load slowly are known to provide the users with a negative experience.
- You need to make sure that you are including proper headings and subheadings.
Researching Competitor Keywords
After you have already figured out and identified your SEO competitors, you would need to perform a competitor analysis for generating a list of keywords which your competitors rank for. From there on, you can start by targeting the competitor keywords which are relevant to your niche content.
A great thing to practice would be to go for the long-tail keywords. These have lower search volume indeed, but there’s also less competition due to that and it becomes easier to rank for those.
Optimization Of The SERP Features
You are now probably aware of the layout for the SERP changes – all depending on the type of search query that is entered. In the best efforts for delivering a top user experience that is likely, Google has now gotten better by delivering results that are designed for specific search intents.
A great way to leverage SERP features like this would be to optimize and opt for featured snippets.
Identifying And Analyzing The Competition
This one specifically is obvious but any form of organic search strategy always starts with getting a hang of the competitors that you are up against. In this scenario, you would need to know about the opponents you are up against.
A tip that I would provide for this would be not to look only for brands that provide similar services and products. You need to target the brands that have similar sites- domain authority, rankings, and domain.
Backlink Optimization
Link building forms a very important part of Off-Page SEO. The more high-quality domain links that you get back to your content, the more Google is going to label your site as authoritative. Hence, you need to make sure that you are acquiring high-quality backlinks for increasing your chances of outsmarting your competitors.
FAQs
Here is a list of some of the most popular frequently asked questions regarding this topic:
A: Competitor analysis becomes very important as it gives you a chance to enhance your stance in the market by studying your competition.
A: Effective market research is going to help in finding the right kinds of customers for a business.
A: You can do keyword research by effectively using any of the SEO tools which are available on the internet for doing keyword research.
A: User Experience is often abbreviated as UX.
To Wrap It Up,
Just conducting a competitor analysis is not going to cut it. You would also need to put the insights into your content marketing strategy.
That was all for information regarding organic competitors. Thank you for reading up till here. I hope you found the information useful.
Additional:
- What Is Domain Authority
- What Are Broken Links?
- What Are Referring Domains?
- What Is Social Media Marketing?
