Businesses can capitalize on the popularity of Pinterest to effectively market their products and generate more leads. In this article, I will be discussing what Pinterest Marketing really is and how to effectively leverage that for promoting your business. Keep reading till the end to find out more information on Pinterest Marketing!
About Pinterest
Pinterest is a social network that allows users to both share and discover new interests by “posting” – which is also referred to as a “spinning of images”. They are posted in the form of videos or images and also allow people to discover many things – new and unknown.
How Does It Work?
There’s a visual orientation board, which the network is very focussed on, and allows the users to get a concept of a person’s lifestyle and many other such things related to it.
Very recently, they have also added a feature known as the “Pinterest Lens” that allows users to discover ideas that are inspired by anything that you might point your camera at.
By utilizing visual orientation, this particular social network is actually very focused on the concept of a person’s lifestyle and enables the users to share their interests and tastes with other people who think alike.
Features Of Pinterest
Here is a list of the following features that the Pinterest social app poses for its users:
Cinematic Pins
This feature of Pinterest can be activated by scrolling and they look very much like Gifs and can also be used for promoting pins.
Native Video
Pinterest is also known to offer six types of rich pins that allow them to add additional information. One of them being the app pin. This would let you promote the brand’s application to the users. Very soon you will also be able to promote the App pins.
Promoted App Pins
Pinterest offering near about six types of rich pins that also allowing one to add additional information. One of them is App Pin which lets the users promote the application of the brand to the users.
There’s this “promoted app pins” coming very soon that would allow the people to promote their board app pins (where the people are going to be charged based on the number of clicks they get).
Better And More Refined Features
For easy sharing, Pinterest provides a “sharing” option. The application has also added a home feed instead of displaying your profile when you open the app.
There’s also a “picked for you” section that is going to display the interests that you picked while creating your profile. If you are not interested in this feature then, you can surely switch off this feature.
Pinterest Marketing
The Pinterest platform can also be leveraged as a marketing platform for promoting a business’s services and products. All in all, Pinterest Marketing actually refers to a series of methods that leverage the Pinterest platform into a brand/business’ social media marketing plan for attracting new clients and audiences and building customer relationships. It effectively helps in increasing the exposure of a brand.
Steps To Getting Started With It
Here is a list of steps that you need to follow for getting started with Pinterest Marketing for your business:
Set Up A Pinterest Business Account
First of all, you would have to get started by setting up a Pinterest Business account for getting started with Pinterest Marketing. After that, make sure that your profile is optimized and in a way that reflects the aesthetic tone of your brand.
You also need to make sure that you are branding your account. From the home feed, you can add a board cover to the Pinterest business profile. That is an amazing way of making your Pinterest account get even more cohesive with the brand. Make sure that you are utilizing hashtags as they would give the customers even more of a better idea regarding what services the target market is looking for on Pinterest.
Work On Optimizing The Images
You need to make it easy for the visitors to your website for saving images from the web pages and onto their personal Pinterest boards. The easier the experience is the more will you be able to count on the people that visit your website for sharing n images from your website’s home page.
Make sure that you are putting up rich pins for your business. This would make sure that the information/details about your offered services and products are posted so that it appeals to the visitors at first glance.
Always Stay Active
After you get your business Pinterest up and running, the next thing would be to stay active on Pinterest. You should be able to regularly add content to your profile and then track what the users are searching for. This is the best way you will be able to provide the best possible content for your intended audience.
For making your brand memorable, you should make sure that you are posting at least thrice a day at different times. This can be made easier by using a scheduling app.
Other Cool Things You Can Do
Make sure to “categorize your boards”. This is going to make it easier for the users of Pinterest to find your pins. This would also lead to an increased form of engagement. You can even find popular boards intended for groups. Then contribute to these communities. This would be a fantastic way of getting the name of your brand out there.
To Wrap It Up!
If you are looking to get the name of your brand out there then make sure you utilize Pinterest marketing. That was all for information regarding what Pinterest marketing is. Thank you for reading up till here. I hope you found the information useful.
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