First hearing the term auction insights Google ads the first thing which comes to our mind is that Google ads and the auction insight Google Ads are the same. Auction insight is a pre-built report in Google Ads. The google ads auction insights reports provide all types of response information on the other advertisers and you. This advertiser can see this report at any account, campaign, or ad groups levels.
By using the Google Ads auctions insight reports you can build the strategies and research on the topics which are trendy. Google Ads insight reports will be much more constructive with auction insights in Google ads.
In simple words what is auction insights in Google ads means is a report which will compare your performance with the other advertisers who are competing with you in the same auction.
What Types Of Metrics You Can See In Auction Insights Google Ads?
There are six key metrics you can see in the Google Ads auction insights reports. They are impression share, overlap rate, top of page rate, outranking rate, position above rate, top of the page rate, and abs.
This is also possible to view the auction insights Google ads report for one or more keywords campaigns and ad groups in the device-wise distributions. All data are only available if the campaigns have achieved the minimum levels of activity over a fixed period.
Here are the types of metrics which you can find from the auction insight Google Ads.
Overlapping Rate:
Overlap rate represents how often the advertiser’s ads are receiving the ad impressions from the same auctions. These metrics will give you ideas about how your viewers are giving you the impression of your ads and your competitor’s ad. On the basis of these auction insights Google ads report data, you can reconstruct your strategies for better viewer responses.
IS or Impression And Share
Impression share is a result number of impressions which you received. Then divided by the estimated number of impressions which have the eligibility of receiving. IS is a particular percentage of impressions that your ads receive.
Impression share impression /Total and eligible impression. This eligibility is set on the targeted settings, approval status, bidding quality scores, etc.
Position Above Rate
Position above the rate in auction insights Google ads reports is how often another advertiser’s ads are showing in the same auction but in a higher position than yours. These metrics show the data when both of your ads are showing at the same time.
For improving your business ad’s clickthrough rates you have to create ads with more relevant information and assets like site links.
Top Of Page Rate
Top-of-the-page rates are showing detailed information about how often your ad or any advertiser’s ads are showing on the top of the search results. Top of the page or any position higher than any organic results in the search engine.
The better higher score of top-of-page rates in auction insights Google ads means your ads are showing more frequently on the top of the search results. More often your ads are going to appear at the top of the pages your score will go to increase.
Absolute Top Of Page Rate
Search absolute top impression rates are showing the percentages of the impressions which are showing as the top ads basis on the organic search results. You can see these auction insights Google ads metrics whether changes are in performances or due to changes in your ad’s location.
Search absolute top impression rates are the abbreviation of Impr. Your very first ads above the organic search results are divided by the total number of impressions which you are going to receive anywhere on the page.
Outranking Share Rate
Outranking share of auction insights Google ads report is showing how often your ads are ranking higher in the auctions. Outranking share is a particular percentage that defines the number of times your ads show in the auction than other competitor’s ads.
Also added the number of times when your ads are showing as the total number of ads where you participated in. If your ads are shown where their ads do not show that data also going to be in front of you. In the auction insights, Google ads reports are going to show these types of data.
How To Download The Google Auction Insights Ad?
Google auction insights are a reporting tool which shows the results of Google search ads and Google shopping ad campaigns. For downloading the reports first go to the Google Ads dashboards then go under the campaign menu which is in the left-hand navigation panel.
Then click on the auction insights. Click on the download option then you will find a drop-down menu. Click on more options and add the desired segment options. That’s all you will get for your Google auction insights Ad.
Bottomline:
The auction insights Google ads are going to give the full ideas about your ads statics and performances. Based on this data, you can create your next ad and improve the exposure and performance of your ads. These parameters are going to show up in your report and when you receive the reports you will only find all of these reports data in there. Do you think we are missing out on any of the points in the article? Comment back to us and share your views.
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