What Is Keyword Mapping?

Keyword Mapping

If you feel confused about the way of structuring your site, then this method is going to make it a bit easier for you to do it. In this article, I will be discussing what keyword mapping is and other things related to it. 

Keep reading till the end to find out more information about the same!

About Keyword Mapping

Keyword Mapping refers to the process of assigning specific keywords to each page. The keywords and pages also get arranged in groups in the form of keyword clusters for the creation of a website structure. 

Google ranks based on particular URLs and each of these URLs also further needs to be optimized to be made relevant to make the target keywords rank.

Why Is It Important?

It is a very important element – even for SEO as well. There are a lot of benefits to effective keyword mapping. First of all, it is known to organize content very effectively. This helps Google in understanding how relevant an URL is to a search query. It also makes it much easier for the readers to read and understand the content.

Even more than that, it aids in creating and maintaining an internal linking strategy. Ideally, you would want to link pages from one to another based on context. this would actively help your crawlers in indexing the pages while at the same time, it would also helping the visitors in search what they are originally looking for. 

Benefits Of Keyword Mapping

Here is a list of the top benefits that Keyword Mapping poses for a website:

Creation Of An Intuitive Site Structure

Keyword Mapping can effectively aid with both the planning and organization of the content present on the website. It makes much more sense to create a logical structure for the site.

It is also one of the most important steps when you start optimizing the pages. The search engine is going to understand the pages which are the most important for you. It is also going to understand the pages that are relevant for you – the same goes for the sub-topics. 

Improvisation Of Internal Linking

Keyword mapping can also aid in deciding the pages that should be logically interlinked together, depending on how they are organically related to each other. This also helps in identifying ways to properly optimize the anchor texts on a website. This will also aid when using anchor texts which are keyword rich – all based on the assigned keywords from the map.

Easy Planning Of Content

It provides a general plan for the website and the individual pages. With a very clear overview – of the structure of the site – one also would easily get an overview of the type of content that they should be focussing on. Effective keyword mapping is also going to prevent the creation of duplicate content on the site. 

Effective Tracking And Managing

It aids in tracking the important terms related to the search which you wish to rank for on the pages. With properly assigned and researched keywords related to the relevant parts of your particular website, it will become much easier for you to have an overview of your content’s performance for those specific queries. 

Process Of Keyword Mapping Effectively

In this section of the article, I will be discussing the process of Keyword Mapping effectively:

First, Identify The Keywords

This is the first step to conquering – identifying the main keyword which you would want to rank on each page of your site. This should be the answer to a specific query. It is also sometimes referred to as the seed keyword – this can in turn be referenced for finding an even larger set of keywords. 

By using a keyword research tool, you can use the focus keyword for identifying all the phrases and keywords that you are going to map on your website. Remember to check the competition for those same keywords as well. 

Keyword Grouping

After you are done compiling a set of keywords, it will be time to start organizing them. You can begin by grouping the words based on search intent. Your main goal would be to create a group of words that answers the same question. Then select one to be your main keyword and use the others as secondary.

These groupings are going to aid you in determining the site’s structure and then also help in creating a way for the visitors and search engines, and crawlers to follow. 

Keyword Mapping

Next, you would be able to start building up your keyword map. Start by outlining the hierarchy of the site more logically. After you are done with that, create a subdirectory that features individual pages. The majority of people find it easier to create dedicated spreadsheets which have multiple columns for keeping things organized. 

Remember, that if you are working on optimizing your site – an already existing one – then you would want to include H1, H2 tags, and such. 

Optimizing The Content

When creating the keyword map, you are likely going to face issues that need to be addressed. That could include:

  • technical issues which can affect your ranking
  • irrelevant or missing content
  • various pages which target the same issue

It doesn’t end there as well. You need to be very consistent in your practices of keyword mapping. Only then are you going to see results. 

To Wrap It Up!

Make sure to follow the process discussed above for effective Keyword Mapping. That was all for information regarding Keyword Mapping. Thank you for reading up till here. I hope you found the information useful.

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