The Domain Authority of a particular website is described as its relevance it to a specific industry or subject area.
Domain Authority is an effective search engine ranking metric that was originally developed by Moz.
In this article, I will be discussing what Domain Authority is and how it is beneficial for websites. Keep reading till the end to find out more information about the same!
About Domain Authority
The DA or Domain Authority is a ranking authority that can predict how well a particular website is going to rank on the search engines. It was created by MOZ and assigned a score from one to hundred.
Hence, if your website has a higher score, then that automatically indicates it has a much higher chance of performing well when it comes to rankings.
In other words, the domain authority shows the entire domain’s strength in terms of ranking.
How Does It Get Calculated?
There are various factors that are taken into account when calculating the Domain Authority. These factors also include root domains and inbound links.
The former is very important in the calculation of this score. A site that has a higher number of inbound links from relevant and authoritative sites – always scores higher.
Just because DA is dependent on machine learning calculations, the score of the site will very often fluctuate as fewer or more.
This is so because more and more data points become accumulated as time goes on – into the calculations.
Tools For Checking Domain Authority
Here is a list of tools that can aid your site in checking the Domain Authority:
1. Ahrefs
A very useful feature that this site offers is that when you enter the URL of any domain, you get to see the backlinks and linking websites.
You can always take advantage of this feature by analyzing the backlinks that your competitors are using and checking whether or not you can fit in something along that plane on your site as well.
2. Moz
Moz has a domain authority checker tool which is one of the most popular tools available in this niche. The reason for their popularity is – that they were the ones who originally came up with “Domain Authority”.
They also have one of the best tools for evaluating the number of quality backlinks that a site has.
3. SEMRUSH
SEMRUSH is yet another top marketing tool that is great for performing site analysis, keyword research, setting up marketing campaigns and doing competitor analysis. One can get instant review into any of the website URLs they enter into SEMRUSH’s specified field.
4. Majestic
This tool lets the users check their website authority score of the backlinks and the type of domains they use. Another notable feature apart from this is the tool’s indexing capabilities.
Boost Your Domain Authority
As and when you start boosting up your website’s domain authority, you will get to know that it is a long-term strategy. Here is a list of the following ways how you can increase the DA (Domain Authority) of your website:
1. Get High-Quality Backlinks
As you have already noticed, backlinks are known to play a very crucial role in the calculation of the Domain Authority. Apart from that, backlinks are also one of the most crucial factors when it comes to ranking.
There was a study conducted by Ahrefs that found that – about fifty-five percent of the sites do not get any form of organic traffic since they do not have backlinks.
2. Create Engaging Content
Another way of boosting the domain of a site is by creating content that is engaging in nature. If people find your posts to be helpful and informative then they are surely going to share it with the others.
This way your site would have an increased chance of getting backlinks from relevant and high-authority sites.
3. Improve Internal Linking
This is also a great way of improving the user experience of your site. There are links that direct users to the other informative web pages on a site, and this keeps the visitors engaged.
Internal links also are going to make it much easier for the search engine bots to crawl through a website – eventually helping out in indexing the pages.
4. Remove Bad Links From Your Site
Inbound links are very important for your website and also affect the rankings and DA of your website, but having bad links is just going to do more harm instead of good.
If you provide links from a website that has spam, then that can decrease the DA of your website. To bring it under control you would need to audit your site for toxic links and then work on removing them as soon as possible.
You can also make use of various SEO tools for identifying bad links.
5. Optimize the User Experience Of Your Site
A great factor when calculating the Domain Authority of the structure is its user-friendliness. With an effective and proper structure, these search engines can very easily crawl web pages and then index them in the search results.
To help out the search engine crawlers, you can even consider generating a sitemap in the WordPress tool. A sitemap essentially contains all of the essential pages and then assists the search engines in navigating through the site with much ease.
To Wrap It Up!
By effectively improving the DA of your website you would be able to boost more credibility of your site which would essentially bring in more traffic.
That was all for information regarding what Domain Authority is. Thank you for reading up till here. I hope you found the information useful.
Read Also
