Technical SEO has a great impact on the website’s importance on Google. If the pages on your site are not accessible to the search engines, then they would not appear or even rank in the search results.
This still applies no matter how valuable the content is. This could also result in the reduction of traffic to a website and the potential revenue to a business.
Keep reading till the end to find out more information on the same!
About Technical SEO
Wondering what is technical SEO? Well, Technical SEO refers to improving the technical-related aspects of a website. This is done in order to increase the ranking of the pages on various search engines.
It is a part of an On-Page SEO which primarily focuses on improving the elements of a website in order to get higher rankings.
Importance Of Technical SEO
There’s great importance in improvising the technical aspects of SEO. Take the page loading time for instance, if it is too slow then the users may get annoyed and may exit the site. User behavior like this indicates that the site does not create any positive user experience. Due to this, Google may not rank the site well on the SERP.
Best Practices Of Technical SEO
If you want your website to be wholly optimized for technical SEO then you can try incorporating these practices:
A. Make Use Of HTTPS
HTTPS is considered a very secure version of HTTP. It aids in protecting sensitive user information like credit card details and passwords from being stolen online. This has been a ranking signal since the year 2014.
You can also check whether or not your site has “HTTPS” by simply visiting your website. You need to look for the “lock icon” in the address bar to confirm. If you see the “not secure” warning, then you would need to install an SSL certificate.
B. Have Only A Single Version Of Your Website
The crawlers and users should be able to access only one of the two versions of your site: (https://www.yourwebsite.com) or (https://yourwebsite.com). Having both versions would create content issues pertaining to duplication.
This would also reduce the effectiveness of your backlink profile. There are some websites that can link to the “www” version, while there may be others that are directed to the “non-www” version.
This can also negatively affect the performance of a website on Google.
C. Improve The Speed Of Your Page
The page speed is a very crucial ranking factor – for both desktop and mobile. You need to make sure that your site loads as fast as possible. For this, you can make use of Google’s Page Insights tool to check the current speed of your website.
This would give you a performance score between 1-100. The higher the number is, the better it is.
D. Make The Website Mobile-Friendly
Do you know that Google uses mobile indexing first? This indicates that it looks at the mobile versions of websites and webpages first to index and rank various content.
Hence, you need to make sure that your website is much compatible with mobile devices. For checking if that is the case with your site, you can go to the Google Search Console and look for “Mobile Usability”.
E. Incorporate Structured Data
Structured data aids Google in understanding the content better. By adding the right structured data code markup, your page can win something called rich snippets.
Now you might be wondering what rich snippets are. Well, they are more appealing search results that have additional information appearing under the description and title. The benefit of this is they make the page stand out amongst a sea of other results. They also increase the CTR.
F. Stay Ahead Of Technical Issues
It is very likely that new problems will arise over time. This is why it becomes very important to regularly monitor the health of your site and the technical SEO aspects related to it.
You can get help in doing this by using the various seo technical audit tools which are available online. One such example is the Site Audit tool.
FAQs
Here is a list of the few frequently asked questions related to the topic:
A: A few examples of good technical SEO are – indexation, performance, and crawl-ability. You can’t rank high without ticking off these factors first.
A: The primary tool to use for any type of SEO is Google Search Console (GSC).
A: An advanced form of SEO consists of a set of SEO techniques that require a much deeper understanding of SEO and marketing technology. These strategies and tactics go way beyond the basics of SEO and have the capacity of giving an edge over the competitors.
A: Site migration actually occurs when certain changes could affect its SEO. This generally occurs when a business is moving from one domain to another, or even migrating from “HTTP” to “HTTPS”. In order to reduce the risks of migration, a brand should always plan ahead and start small
All In All,
If you are looking to boost the credibility of your site then you have to work on the technical aspects of your website. Technical SEO in particular can aid a lot in improving the discoverability of your site.
That was all for information regarding what Technical SEO is and all other things related to it. Thank you for reading up till here. I hope you found the information useful.
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