If you are seeing that your SEO techniques are not bringing fruition to the website, or even the numbers are going down, then you can try implementing an SEO audit for your websites. In this article, I will be discussing the importance of SEO audits.
Keep reading till the end to find out more information on the same!
About SEO Audit
An SEO audit refers to the process of analyzing the best practices and how your web presence relates to them. This is also essentially considered the first step of creating an implementation plan that is going to have impactful results. The primary purpose of this is to locate as many issues which affect the organic search performance.
In other words, an audit is essentially a standard procedure that should be maintained regularly. It can also be referred to as the health check of a site.
SEO Audit Tools
A great form of SEO website audit would be based on only hard data about the traffic, backlink profile, and health of your website. The main two tools which are going to be of much aid to you are:
Semrush
This is an all-in-one tool of SEO that provides a vast and expansive look at the site’s performance and aids in improving the website in all of the important SEO areas.
Google Search Console
It is a set of reports and dashboards presented by Google which allows a person to troubleshoot and monitor any issues with your website’s presence on Google.
Benefits Of Performing An SEO Audit
Here are the key benefits of performing an SEO audit for your website:
Get To Know About The Ranking Keywords
An SEO audit would offer incomparable information based on your site’s organic presence in the search results. After you get to know what you are ranking for, you would get to optimize your content accordingly.
Just writing down the best content on a topic does not guarantee its ranking. There needs to be proper optimization of correct keywords in it for it to get traffic and rank.
Monitor Your Progress
After you have already run an SEO audit and already implemented the changes, it will become necessary for you to repeat the process regularly. This will not only help you track the progress but also improve your presence in the search engines and give a greater idea of what needs to be done next.
SEO is a digital marketing aspect that is continuous. Many SEO audit tools out there can aid in tracking the progress.
Understand Which Keywords Bring In Traffic
Ranking for keywords is very good, but if those keywords do not generate traffic then it becomes pointless. If you see that your content is ranking well for a particular keyword – but that keyword is generating less traffic then this could indicate that your ideal buyers are not researching those specific terminologies.
It could also indicate that the keywords have a low search volume.
Implementation of an SEO audit would aid in understanding the variations and search terms that your customer is using.
Improve Your Site’s Performance
Performance is a key factor when it comes to “rankings”. If you run an SEO audit on SEO content writing then it will bring up any issues which your website has. For instance, it could be that your website has issues with sitemaps and website loading issues. Running an SEO audit would also bring up any security issues if your website has any.
A few of the issues can be fixed in an instant, however, there are some which take a lot of time. Take note that it takes Google a bit of time to take notice of the made changes – hence, if you do not see immediate changes then do not get disheartened.
Put an End To Outdated SEO Practices
SEO is an industry that keeps continually changing and evolving. A few years prior, there was a practice where people bought links that directed to their page. In the present day, link building has become an important part of any SEO strategy.
An SEO audit would be able to aid and identify these bad historic practices, which after being removed will actively remove the overall SEO of a website.
Check Your Competitors
You can perform a competitor analysis with the help of SEO audit tools. If there’s a competitor who always seems to beat you in terms of rankings then you could perform a check on their site and find out what they are ranking for.
This will not only help you in tracking the progress by improving your search engine’s presence, but it is also going to effectively aid you in giving ideas about what to perform next.
FAQs
Here is a list of a few frequently asked questions regarding the topic:
A: The most crucial thing in implementing an SEO audit is for the clients to know that you are being honest with them. An SEO audit should be sort of an actionable plan
A: There’s a tool called the SEOptimer which is an SEO audit tool that comes as free.
A: If you have a business with a particular website and have invested in optimizing your website – whether internally or with an external agency. If you conduct a regular SEO audit, then it will prove that your investment is worth it.
All In All,
If your organic traffic is down or even flat then you can try doing a health check on your website by implementing an SEO audit on your website. That was all for information regarding SEO audit and its importance.
Thank you for reading up till here. I hope you found the information useful.
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