YouTube SEO is a popular technique for improving the effective placement of videos and channels in the section of search results. The biggest video platform on the internet presently is YouTube. It can also be considered as one of the top search engines. Hence, it becomes very crucial to understand how to tailor your content for the platform.

Keep reading till the end to find out more information on the same!

About YouTube SEO

Youtube SEO is the process that helps users in finding video content on Youtube. It also includes the use of keyword research for optimizing descriptions, playlists, and videos. 

It combines basic SEO practices with the platform of Youtube-specific techniques for optimization. 

How Does It Work?

Youtube is a part of the supergiant Google and is also known to use all types of search algorithms for showing videos to users which would be a perfect match for their search queries. 

This algorithm is known to use different elements of each video post and decides how that video is going to rank for specific “search terms”. The elements include – 

• Number of likes, comments, and views
• Description of video
• Metadata
• Title of the video
• Metadata

The algorithm also actively considers the past activity of the person who is searching. This makes the search more personalized for different users. Personalization and customization filters are important as people are interested in different topics. 

Tips For Youtube SEO Optimization

Here are the following tips for SEO Optimizing your content on the platform of Youtube:

Make Sure To Include Target Keyword In Your Video File

This is very similar to when you SEO optimize your written content. You can use a keyword tool to get help with deciding on the content that you would like to focus your video on. 

After selecting a keyword, the first place where you have to put it is in a video file. This is to be done because youtube SEO cannot watch your video to determine how relevant it is to the target keyword. The platform will only be able to read the file name of the video and the code that it would come with when uploaded.

Optimize Your Video Descriptions

According to regulations, the character limit for Youtube video descriptions is 1000 characters. It is okay to use up that space but you cannot just list out a whole essay as they have come here to watch and not read! 

It is recommended that you write the description for not more than 100 words. Make sure to front-load the description with the most important links and CTAs. 

Experiment With The Length Of Your Video

The more time that a viewer would spend watching your video, the better it would be for SEO. But it is also to be regarded that every person on Youtube may not prefer sticking around for more than 5 minutes. 

To find the correct watch time for videos on your channel, try creating videos of different lengths. Then you can perform a quick analysis of the average duration of view and watch time, and adjust your strategy accordingly. 

Try Using Timestamps

Timestamps are used to mark different sections of videos. This feature makes it very easy for the audience to find the content that one is looking for in each video.

Adding a timestamp would also improve user experience and retention because that sets expectations. Timestamps provide an easy way for users to jump to the section that they have come to watch. 

Review The Youtube Search Analytics

Analytics are always helpful in tracking progress towards a person’s goals, they can also be used to improve seo Youtube. 

Suppose there’s a hike in traffic on one of your videos, you can analyze it properly to figure out why that jump happened. Knowing your way around SEO for youtube analytics would help in identifying keywords that are increasing in popularity. As a result of which, you would be able to figure out how you can optimize your future videos with the same kind of tactics. 

Youtube SEO Tools

Here is a list of some of the popular Youtube SEO tools that you can utilize for yourself:

HubSpot

HubSpot would allow a user to look for popular keywords to create content on. You would be able to formulate topic clusters that essentially refer to related topics. 

You could also try linking your videos to blog posts and vice versa. This would ensure that you can capture more traffic. 

Ahrefs Keyword Explorer

Ahrefs is an all-in-one SEO platform. You can monitor the ranking of a website, to estimate the amount of organic traffic one might get from each keyword. It would also help a lot in performing keyword research and getting an idea about topics for which you might want to create content. 

TubeBuddy

TubeBuddy is a platform that has it all! One can manage the production, promotion, and organization of content – all from one place. It also features an automatic language translator, tag suggestions, keyword explorer, rank tracker, and more for getting help with youtube video SEO. 

Canva

Canva is not just a design template tool for creating all forms of logos and cards, it has a thumbnail creator for videos as well. 

Thumbnail images are very important in promoting content – especially in Youtube search results. There are plenty of useful tools available in this software application for creating thumbnails of Youtube videos. The video thumbnail can be created in Youtube’s specific dimensions as well.

All In All,

If your Youtube channel is seeing a fall in numbers, then you need to regard the things mentioned above to build up your channel traffic. Remember to keep track of the trends happening worldwide and take action wherever you see potential.

Thank you for reading up till here. I hope you found the information useful.

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