In this age of digitalization, where predominantly everything’s online, all businesses are resorting to online methods as well – for promoting and marketing their company/brand’s services and products. In this article, I will be discussing the top nine social media platforms which are perfect for businesses to promote their services.
Keep reading till the end to find out more information on the same!
Top 9 Social Media Platforms Of 2023
Here is a list of the top nine social media platforms to try out in 2023:
Facebook is considered to be the most popular social networking site. There are about three billion people who use the platform monthly. According to statistics, about 37% of the population of the world are Facebook users.
There are more than two hundred million businesses that use Facebook’s tools. There are also more than seven million advertisers who are known to promote their business on Facebook. It is comparatively very easy to get started on this platform as it has nearly all of the formats – images, stories, videos, and text.
Instagram is a social networking platform that is also the perfect place for showcasing services and products with videos and photos. On their app, there’s an option of sharing a wide variety of content such as stories, live videos, reels, photos, and IGTV for even longer-form videos.
As a brand, one also has the option of creating an Instagram business profile that provides very rich analytical posts. You have to select the tool which have the ability to schedule Instagram posts. It is also a great place for getting user-generated content from the audience because the users are known to tag brands and share content.
This is one of the great social media platforms.Whatsapp is effectively a messaging application that gets used by people in over a hundred and eighty countries. Initially, the people who originated used Whatsapp for sending text messages to their friends and family. After that people started communicating with various businesses through Whatsapp.
The business platform of this platform enables businesses to provide customer support and also share updates with the customers about their purchases. For small businesses, there is the Whatsapp Business application. Enterprises can also make use of Whatsapp Business API.
Youtube
Youtube is a very popular video-sharing platform where users get to watch millions of hours’ worth of content that is posted daily. It is also the second largest social media platform – right after Google.
If you utilize videos to promote and market your business, then Youtube is the way to go. For getting started with it, you need to first create a Youtube channel for your brand. This will help your business in getting discovered by more people. To get even more reach, consider implementing Youtube SEO.
TikTok
TikTok is something that is gaining more and more popularity as days go by. There’s so much hype surrounding the application. There are a lot of people who use this app and hence if you are using this for promoting your services and products – you will get more reach.
This application allows users to make and share videos between fifteen seconds to a minute long. There are a lot of features present in the app to enhance the videos (adding snippets of music, filters, etc).
The people who use this application the most are aged between ten years old – twenty-nine. Hence, if your are targeting for a demographic area. For the young target TikTok would be the ideal space for you to market and promote your business.
WeChat was released back in the year 2011 by the company Tencent – which is one of the biggest tech companies in China. This was originally a messaging app as well, but now it has emerged to be one of the most popular business marketing platforms.
This is one of the most popular social media platforms in China and also in other parts of Asia. If your target is to boost your brand in China then be sure to utilize this application for your business.
Telegram
Telegram is a free application that works across various devices. There are no limits on the data sizes as well. Telegram’s most beneficial feature is its end-to-end encrypted messaging service. This auto-indicates that the media which gets shared remains within the two participants and is secure in every way.
This application can be utilized to effectively promote a brand company’s services and products for providing1-on-1 customer support.
Sina Weibo
Weibo in the Chinese language means “micro-blog”. It was launched by the technology company and as compared to Instagram and Twitter – it is a very popular micro-blogging platform.
It was started back in 2009. Through this, the users can post stories, videos, and images and even use the platform for instant messaging. This platform has a very younger demographic and is known to offer more trending and informational content.
Snapchat
This application focuses on short videos and photos that are shared between friends. This platform made the format of vertical video very popular – the idea was also then taken by other similar platforms like TikTok and Instagram.
According to a few stats, about 69% of the teens residing in the U.S. say that they use Snapchat. Hence, if your target audience is mainly teenagers, then you should consider using the application.
To Wrap It Up!
There’s immense potential in social media platforms in generating more traffic for a business. That was all for information regarding the top nine social media platforms of the year 2023. Thank you for reading up till here. I hope you found the information useful.
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