Google Ads is a very popular PPC (Pay-Per-Click) advertising platform, where the advertisers just have to pay – for every click they get on their ad.
It is a great way to drive good and qualified customers to a business because they are actively on the lookout for products that your business/brand is offering.
With the help of Google Ads, one can even boost their website traffic, drive even more in-store visits and receive more inquiries.
Keep reading till the end to find out more information on the same!
Benefits Of Advertising On Google
There are numerous benefits of advertising on Google! It is the most used search engine in all over the world. Undoubtedly, the Google Ads platform also has been around for about two decades, which gives it a lot of authority and seniority when it comes to paid advertising.
There are thousands of companies that uses Google Ads for promoting their products and businesses. You not opting for this only would lead to your business running behind in the competition.
How To Sign Up For Google Ads?
If you have understood the basics of what Google Ads really is and the benefits it poses, then now it’s time for getting to know about the steps to signing up for it.
Create Your Google Account
For creating a Google Ads account, a user first needs a regular account. If you choose Gmail, then that would mean you already have a Gmail account of your own – then skip right to the next step.
If you do not have a Gmail account then you have to create a new account for your business. For creating a Google account: first, go to accounts.google.com and then click on Create account.
Then you would need to click on “Manage my business”. After creating the account, you would have the option of creating it under any email.
Sign Up For Google Ads
For signing up on Google Ads, first of all, you would need to make sure that you are logged into the Google account that you just made. Then you would need to go to the ads.google.com then do a Google ads login.
After you have chosen your account, you are going to be shown the first step for setting up a new campaign.
As this is your first campaign, you needn’t worry much. There’s a “pause” button to it – where you will be able to pause your live campaign if you are not ready to go live yet.
Set Up The First Campaign
Then, after that, Google is immediately going to take you to the first step of setting up a “Smart campaign”. If you choose, you can surely opt not to do this.
It is also not recommended as the automated option is known to give less control over your Google Ads account. What you can do instead is click on “switch to expert mode” which is present just below it.
This is effectively going to allow you to start and create a campaign from scratch.
How Does It Work?
There’s a step-by-step process as to how Google Ads work. First and foremost, advertisers create ads that target specific keywords.
After a user searches on Google, then what happens is that, if the ads are targeting niche / specific keywords which are related to that search – then an auction gets triggered.
Google enters all the relevant ads into an auction, that too only one per account. It then makes use of something called the Ad Rank formulas and the Quality Score to choose the winners. The advertisers only need to pay for the clicks that their ads get.
Tip: If you want to become Adwords certified then you can do a Google course and get a Google ads certification.
Generate More Leads By Making Use Of Google Ads
A great way to increase site traffic would be to ensure that your website is appearing in searches. Here are a few tips that would help in improving your Google Ads campaigns:
Incorporate Long Tail Keywords
There are two primary types of keywords that have high relevancy in SEO. One is a short-tail keyword and the other is a long-tail keyword. The short-tail keywords are generic and broad, while the long-tail keywords consist of three or more keywords and are much more specific in nature.
Even though these tend to have a lower search volume, they are much more relevant in nature. This generally means that they are likely to be used by a person who knows exactly what they want and is ready to take a desired action.
Tip: If you are planning on creating several Google Ad accounts then you can use the Google ads manager tool. It will aid you in keeping all Google Ads inventory in one place.
Remove The Underperforming Keywords
If you closely look at the keyword performance, then you would be able to make sure whether or not you are wasting money on the underperforming keywords.
As an example, if there is a keyword that is directing a lot of traffic to your site, but you are also noticing a high bounce rate, then that keyword might not be as relevant as you think.
If such is the case, then you would need to readjust the budget and bid only on the keywords which would drive traffic. This would directly result in lead to an increase in leads or sales.
Make Use Of Smart Bidding
Smart Bidding actually makes use of the historical information particular to your campaign for optimizing the ads and generating the maximum number of conversions and leads. With the help of smart bidding, a user would need to adjust their bids manually.
Invest In The Successful Keywords
If you notice that specific keywords are bringing traffic to your website then you would need to restrategize on how you actually use them! You would also need to keep a close eye on how well those keywords are performing.
If you notice that they are not bringing about the desired results, then consider adding new keywords.
All In All,
To conclude, Google Ads are extremely useful and crucial for businesses to generate awareness on various online platforms. It is also very cost-effective in nature as well. Thank you for reading up till here. I hope you found the information useful.
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